The Boston Foundation welcomes Todd Sperry as Chief Marketing Officer
Former CMO at the Museum of Science, Sperry will oversee a new era in marketing and communications for TBF
May 13, 2025
Boston – The Boston Foundation, Greater Boston’s community foundation, is pleased to announce that Todd Sperry, who spent nearly a decade leading marketing and communications at the Museum of Science, joins the organization on May 12 in the newly created role of Chief Marketing Officer. Sperry brings deep experience in brand strategy, creative leadership, and mission-driven communications, and will play a key role in helping the organization reach broader audiences and elevate TBF’s voice across Greater Boston and beyond.
“Todd has an unparalleled track record of success building and strengthening the brand of the Museum of Science, while overseeing a wide array of work in marketing, communications, membership and audience development,” said Lee Pelton, President and CEO of the Boston Foundation. “As the Boston Foundation steps up to meet this moment, I can think of no one better able to help us reach a more diverse and ever-broadening audience within today’s constantly shifting media environment.”
Sperry joins the Foundation after serving as Chief Marketing Officer at the Museum of Science for over nine years, managing the Museum’s global portfolio. This included key leadership roles in building the Museum’s brand across on-site, classroom and online channels, and helping reset of the Museum’s mission, vision, values and strategic priorities. He also oversaw marketing, public relations, membership, visitor services and more through the challenges of COVID, while building the Museum’s reputation locally and nationally through campaigns on key issues, such as climate change.
He managed the global brand for the Museum across its portfolio of exhibits, theaters, programs, international traveling exhibits, and preK-12 curricula. Over the course of his tenure, he was responsible for building teams in marketing, communications, public relations, social media, membership and audience development, visitor services and retail, all with the goal of expanding the Museum’s relevance to the community, deepening relationships with guests and partners, elevating the Museum’s profile, and raising awareness of the Museum’s impact in the world.
Before joining the Museum of Science, Sperry worked for 11 years at the world-renowned marketing and brand strategy agency Arnold Worldwide, where he rose to SVP, Group Account Director and oversaw global accounts including New Balance, Fidelity Investments, Timberland, and Volvo.
Sperry also has experience in the community foundation space, having served on the Board of Directors for the Cambridge Community Foundation for the past seven years.
“I am honored to join The Boston Foundation as Chief Marketing Officer. The Foundation’s commitment to advancing equity and opportunity has inspired me for years, and I am thrilled to join this bold and visionary team to help amplify its impact across Greater Boston,” said Sperry.
Sperry, a Cambridge resident, holds a Bachelor of Business Administration degree (Marketing & Information Systems) from the University of Colorado, Boulder and a Master of Business Administration from Babson College.